Email Automation Strategy

Email Automation Strategy

$659.00 AUD
$659.00 AUD

Create anticipation, turn signups into sales, and finally build the email ecosystem your business has been waiting for.

 

Don’t be “that” stressed out business owner who is leaving the majority of their email revenue on the table because their automations either don't exist, half work, or were set up once and never touched again.

 

In this Automation Strategy Course you’re getting the complete system for building 6 foundational email flows that cover your entire customer lifecycle. From the moment someone joins your list to the moment they need winning back. 28 done-for-you email templates, step-by-step build walkthroughs, and the exact strategy I use with my own clients.

 

This is your email ecosystem running on autopilot. Making money while you sleep, nurturing every customer at exactly the right moment, and doing the heavy lifting your business deserves.

 

Honestly, your future self is going to thank you for this one.

28 Email Templates / 6 Automations

Lifetime Access

14 Day Money Back Guarantee

SET IT UP ONCE.

LET IT SELL FOREVER.

6 Automations. 28 Templates. 
1 Completed Email Ecosystem

Every automation your business needs, built out with a strategy, copy, and templates ready to go.

Module 4

Welcome

12

templates
Title

Your most important automation and one of the highest revenue generators across your entire ecosystem. It builds the trust and credibility that turns a brand new subscriber into a paying customer before you've even thought about it.

Module 5

Abandoned Checkout

5

templates
Title

They made it all the way to checkout and still didn't buy. This automation figures out why and reignites the reason they came in the first place. One of the highest converting automations your business can have running.

Module 6

Abandoned Cart

4

templates
Title

These shoppers are treating your store like a wish list. They added to cart and disappeared before checkout. This automation re-educates them, positions your brand as the obvious choice, and gets them back to purchase.

Module 7

Post Purchase

2

templates
Title

One of the most strategic automations in the course with some of the highest engagement you will ever see.  This automation deepens the customer relationship and keeps your brand at the top of their mind.

Module 8

Winback

3

templates
Title

For customers who've gone quiet just outside the window of a normal repurchase. This automation re-engages them, reminds them why they loved your brand, and entices them back before you lose them for good.

Module 9

Sunset

2

templates
Title

A healthy list is a converting list. This automation gracefully removes inactive subscribers, keeps your sender reputation strong, and gives disengaged contacts the chance to decide if they want to stay. 

THIS COURSE IS FOR YOU IF:

You are new to automations and  have no idea where to start? 

Everyone talks about email automation like it's the easiest thing in the world. Set it up, let it run, watch the money come in. But when you actually sit down to do it the tech is overwhelming, the options are endless, and you're not even sure which flows you need first. This course takes you from zero to a fully built automation system, step by step, no experience needed.

You've set up a few automations, but they are underperforming, and you know it? 

You've got something running. Maybe a welcome email. Maybe an abandoned cart. But the open rates are disappointing, the clicks aren't happening, and the sales just aren't following. Without the right strategy behind each flow, you're essentially crossing your fingers and hoping for the best. This course fixes that.

You want to save time while driving consistent engagement, sales, and loyalty. 

Right now your business only makes money when you're actively in it. Posting, selling, showing up every single day. Automations change that completely. The right flows mean your business is nurturing relationships, recovering lost sales, and building customer loyalty around the clock, whether you're working, resting, or finally taking that holiday you keep pushing back.

WHAT HAPPENS WHEN STRATEGY GETS TO WORK

Want profitable emails built on repeat? Of course you do, so here’s what you get in this epic course:

MODULE 1: INTRODUCTION

Title

Everything you need before you dive in. Set up for success from day one.

Welcome from Sky

MODULE 2: FOUNDATIONS

Title

The technical non negotiables that make sure your automations actually land in the inbox and perform the way they should.

Domain Settings

Apple Mail Privacy Protection

MODULE 3: PREPARATION

Title

Before you build your flows, you need the strategy, the copy, and the templates ready to go. This module sets you up so implementation is fast, focused, and completely stress-free.

Strategy Overview

Email Copywriting 101

AI Copywriting Prompt

How to use Email Templates in Canva

MODULE 4: WELCOME AUTOMATION

Title

Your most important automation and the most in-depth strategy in the course. Built to turn brand new subscribers into paying customers from the moment they join your list.

Strategy Overview

Content Planning

Automation Setup

MODULE 5: ABANDONED CHECKOUT AUTOMATION

Title

Someone got all the way to checkout and didn't buy. This flow brings them back automatically. Every single time.

Strategy Overview

Content Planning

Automation Setup

MODULE 6: ABANDONED CART AUTOMATION

Title

They added to cart and disappeared. This automation recovers those sales quietly in the background so nothing slips through the cracks.

Strategy Overview

Content Planning

Automation Setup

MODULE 7: POST PURCHASE AUTOMATION

Title

The sale isn't the finish line. This flow builds loyalty, drives repeat purchases, and turns one-time buyers into customers who keep coming back.

Strategy Overview

Content Planning

Automation Setup

MODULE 8: WINBACK AUTOMATION

Title

For the customers who've gone quiet. A targeted sequence that re-engages them before they're gone for good.

Strategy Overview

Content Planning

Automation Setup

MODULE 9: SUNSET AUTOMATION

Title

A healthy list is a converting list. This flow re-engages or gracefully removes inactive subscribers so your sender reputation stays strong and your emails keep landing where they should.

Strategy Overview

Content Planning

Automation Setup

List Cleaning

MODULE 10: EMAIL PLATFORM INBUILT FEATURES

Title

Take your automations even further with Klaviyo's most powerful built-in tools. The features most people don't even know exist.

Dynamic Product Blocks

Coupon Codes

WHAT BRANDS OFTEN PAY FOR ELSEWHERE

28 EMAIL TEMPLATES

$4,050 +

EMAIL COPYWRITING

$3,000 +

AUTOMATION SETUP

$4,000 +

AUTOMATION STRATEGY

$2,000 +
Title

TOTAL VALUE:

$13,050 +

THIS COURSE:

$659.00 AUD

14-day money back guarantee.
Instant access. Lifetime updates.

MEET YOUR INSTRUCTOR

Sky Bailey is an email marketing strategist with over 7 years of experience helping small ecommerce businesses build email systems that actually make money. She's worked with product-based brands at every stage of growth, cutting through the overwhelm and building strategies that are realistic to run and built to convert.

 

The results her students get speak for themselves. A $90k launch from a 3,000-person waitlist. A Black Friday campaign that became the highest sales day in a 10-year business at $43,000. Email revenue jumping from 20% to 60% of total monthly sales in a single month. Opt-in rates tripling from under 5% to 12-15% within days. A 53% increase in year-on-year revenue from introducing email from scratch.

 

Her courses are built on the same systems that produced those results. Clear, no BS, and designed to be implemented fast.

FAQS

Do I need to be tech-savvy to build these automations?

No. Every automation in this course comes with a step-by-step build walkthrough inside your email platform so you can follow along regardless of your technical experience. If you can follow instructions, you can build these automations.

I already have some automations set up. Is this course still worth it?

Yes. Having automations running and having automations that convert are two different things. This course covers the strategy behind each automation, the copy, the sequencing, and the optimisation. If your automations aren't performing, this course fixes that.

Is this course built for Klaviyo, or can I use it with my email platform?

The strategy taught in this course applies to any email platform. Everything is built and demonstrated inside Klaviyo because it's the most widely used platform for ecommerce, but the automation strategy, email structure, and build process can be replicated in any email platform you're currently using.

Which automations are covered in the course?

The course covers 6 foundational automations: Welcome, Abandoned Checkout, Abandoned Cart, Post Purchase, Winback, and Sunset. These six automations cover your entire customer lifecycle from first sign-up to re-engagement.

I already have the Welcome Series Toolkit. Do I still need this course?

Yes. The Welcome Series Toolkit is a great starting point, but the Welcome automation inside this course is a more advanced, fully built-out strategy. It includes more emails, more templates, deeper sequencing, and a complete build walkthrough that goes significantly beyond what's covered in the toolkit.

Does this course include email templates?

Yes. The course includes 28 done-for-you email templates spread across all 6 automations, ready to customise and load into your email platform.

14-day money back guarantee.
Instant access. Lifetime updates.