![Exact Steps to Build a 90-Day Engaged Segment and How to Use it in your Email Marketing Strategy](http://skybailey.com/cdn/shop/articles/email_design_3c0715c1-f435-453b-9a4c-5b6f983443a7.png?v=1710726500&width=800)
Exact Steps to Build a 90-Day Engaged Segment and How to Use it in your Email Marketing Strategy
First things first, what exactly is an engaged segment? It's a segment of your email list made up of subscribers who actively engage with your emails. These are the folks who open, click, and show genuine interest in what you're sending.