Rebuilt for 2026

Black Friday Email Strategy

Waitlist open

Your 2026 Black Friday strategy, done for you.

32 campaigns across 5 stages. Every date, every segment and every template already worked out. You pick the sale that suits your brand and you follow it.

Doors open 12 October. The waitlist gets in first, and pays the least.

Join the waitlist

Closes 11 October. You buy 24 hours before everyone else.

32 campaigns mapped

5 stages, October to December

2 sale strategies, new for 2026

01

What you are joining the list for

Title

Black Friday stopped being a weekend a long time ago. It is a season now, and the store owners who do well are the ones who decided their offer, their segments and their send dates back in October. This is that decision, made for you.

Video lessons walk you through the strategy, the workbook makes you commit your numbers to paper, and the Canva templates mean you are designing campaigns instead of staring at a blank artboard in the third week of November.

It is rebuilt every year, because what worked last Black Friday is not what works this one.

02

The 5 stage strategy

Title

1

Attract

Grow the list you are going to sell to, using a giveaway that brings in buyers rather than freebie hunters. Landing page, terms, segments and the offer for everyone who did not win.

9 campaigns

2

Engage

Lift your sending cadence and warm the list back up before you ask anyone for money. Engaged segments only, and nothing for sale in this stage.

2 to 4 a week

3

Hype

Open an early access waitlist and build real scarcity. This is the stage most stores skip, and it is the one that decides how the first day of your sale goes.

8 campaigns

4

Convert

Run the sale. Every email mapped to a day, a segment and an exclusion, so nobody gets the wrong message and nobody who already bought gets pushed again.

15 campaigns

5

Retain

Keep the customers you just paid to acquire. December is where a good Black Friday either compounds or quietly undoes itself.

2 to 4 a week

03 · New for 2026

Two sales strategies

Title

Not everyone wants to be on sale from the middle of November, and not everyone wants to cram it into a weekend. So this year you get both, mapped across the same 5 stages.

Strategy A · 5 days

The Weekend

26 to 30 November

Everything lands at once. Thursday through Cyber Monday, one loud push, then it is done and you are back to normal trading. Best if your margins are tight or your fulfilment is you and one other pair of hands.

Strategy B · 15 days

The Run-Up

17 November to 1 December

You start selling 10 days before Black Friday, while the inbox is still quiet and your customer still has budget left. Longer, calmer, and it catches the people who have already spent by the time Friday arrives.

What it did last year

Title

"Helped me design and execute our first fully-fledged BF email strategy that lifted email's share of total e-shop revenue to 34.5%. By applying the playbook on segmentation, frequency and campaign structure, our one-off campaigns delivered roughly 6x more conversions while maintaining 100% deliverability and healthy spam and unsubscribe rates, even with daily and, on some days, twice-daily sends."

Lucie S.

Verified review

34.5%

of total store revenue came from email

6x

more conversions from campaigns

100%

deliverability, even on daily sends

05

Why the waitlist is worth being on

Title

01

You buy 24 hours early

Monday 12 October, before it opens to anyone else. The same thing I will spend two months teaching you to do for your own customers.

02

You pay $199

The lowest this will ever be sold for. It goes to $249 the next day and $349 from 2 November.

03

You get the run sheet first

Waitlist gets the full send schedule before launch, free, whether you buy or not.

Every date, up front

Title

Tue 15 Sep

Waitlist opens

Sun 11 Oct

Waitlist closes

Mon 12 Oct

Waitlist buys first, 24 hours only

$199

Tue 13 Oct

Opens to everyone

$249

Mon 2 Nov

Price goes up

$349

Wed 25 Nov

Comes down until next year

Closed

Fri 27 Nov

Black Friday

All prices AUD. Access runs to 31 December 2026.

Black Friday is decided in October.

The list closes on 11 October and the price never gets lower than it is for the people on it.

Join the waitlist

You are signing up for 24 hours early access and an exclusive discount.