Email Automation Strategy

Email Automation Strategy

Set It, Forget It, and Scale
$649

Your ultimate guide to setting up the 5 foundational automations that every business needs, complete with professionally designed email templates for each flow to make implementation a breeze. 

 

This isn’t just about setting up a couple of generic email flows and hoping for the best. It’s about building a strategic system that drives revenue, builds loyalty, and keeps your list thriving.

Customer Lifecycle Strategy

Done For You Email Templates

Lifetime Access

"Sky Bailey’s course is so helpful. She helped me go from 0% Klaviyo knowledge to making my first sale via email. She’s an inspiration and I highly recommend her course!!"

Daniel B. (Verified Student)

14 Day Money Back Guarantee

I get it, investing in yourself and your business is a big decision. That’s why all my online courses come with a 14 day money back guarantee.

 

Here’s how it works: If within 14 days of enrolling, you decide the course isn’t for you, no worries. Just let me know, and I’ll refund your money, no questions asked.

 

Why? Because I believe in the value of what I’m teaching, and I want you to feel 100% confident in your investment. If it’s not the right fit, that’s okay, no hard feelings!

Lifetime Access

When you enrol in any of my online courses, you’re not just getting a one-time experience, you’re investing in lifetime access. That means you can revisit the course materials anytime, anywhere, forever.

 

Need a refresher on a key module? Want to go back and grab a golden nugget you missed? No problem – the content is always available to you.

 

Here’s what lifetime access means for you:

  • Unlimited Learning: Replay videos, download resources, and dive back into the lessons whenever you need.
  • Always Updated: If I update or improve the course, you get the new content automatically – no extra fees, no extra steps.
  • Fits Your Schedule: Learn at your own pace. Whether you’re diving in today or next year, it’s here waiting for you.

What You Need

I want you to have everything you need to hit the ground running with this course! To make the most of it, you’ll need just a couple of simple tools, nothing fancy or costly, but essential for creating and sending your killer email campaigns and growing your list:

 

Email Marketing Platform

  • You’ll need an account with a platform like Klaviyo, Mailchimp, or another email service provider. This is where you’ll manage your subscribers and actually send out your emails.
  •  

Canva Account

  • Canva is a user-friendly design platform where you’ll create stunning visuals for your emails.
  • The free version is absolutely fine for everything we’ll cover in the course.

WHAT'S INSIDE THE COURSE

AUTOMATION STRATEGY

A strategic automation system that supports your customers at every stage of their lifecycle.

EMAIL TEMPLATES

Forget the stress of starting from scratch, this course comes with ready-to-use email templates for every automation.

INDEPTH WALKTHROUGHS

Follow along step by step as I walk you through the entire process inside an email marketing platform.

OPTIMISATION TECHNIQUES

Beyond setting up automations, you’ll also learn how to optimise them for long-term success.

5 FOUNDATIONAL 
EMAIL AUTOMATIONS

This course isn’t about setting up random email sequences, it’s about building a strategic automation system that supports your customers at every stage.

 

You’ll learn how to set up the 5 foundational email flows that cover the entire customer journey:

WELCOME

Your first chance to connect, build trust, and guide new subscribers toward their first purchase.

ABANDONED CHECKOUT 

Recover lost sales with automated reminders and engagement strategises.

THE MOST IMPORTANT EMAIL FLOWS

WINBACK

Re-engage lapsed customers with targeted emails to bring them back to your store.

SUNSET

Keep your list clean by re-engaging or gracefully removing inactive subscribers.

POST PURCHASE 

Build loyalty, encourage repeat purchases, and increase customer lifetime value.

THIS TOOLKIT IS FOR YOU IF:

THIS COURSE IS 
FOR YOU IF:

You’re new to email marketing and want to build automations that work from day one.

You’ve set up a few automations but feel like they’re underperforming or missing key elements.

You want to save time while driving consistent engagement, sales, and loyalty.

You’re ready to stop micromanaging your emails and let automation do the heavy lifting.
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WHY THIS strategy WORKS

This isn’t just about setting up a few email automations and hoping for the best, it’s about creating a strategic system that moves your customers seamlessly from first touch to loyal repeat buyers. 

 

Each automation is designed to trigger at the right time, with the right message, to the right people, ensuring maximum engagement and conversions. 

 

From capturing new leads to recovering abandoned sales, nurturing post-purchase relationships, and re-engaging inactive subscribers, this strategy covers the entire customer journey, so your email marketing runs like a well-oiled machine, driving consistent revenue while you focus on growing your business.

MONEY BACK GUARANTEE

I stand by the Email Automation Strategy. If you don’t see the value or feel it’s not the right fit for your business, just let me know within 14 days.

WHO IS YOUR COURSE HOST?

Hey, I’m Sky Bailey a no-fluff email marketing pro who’s helped countless ecommerce brands turn subscribers into loyal customers. With 8 years of experience and a knack for crafting high-converting campaigns, I’m here to simplify email marketing for you. 

 

This course is packed with my proven strategies, practical templates, and the step-by-step guidance you need to make email your most profitable sales channel.

See you course side!

FREQUENT QUESTIONS

What if I don’t have any automations set up yet?

Perfect! This strategy is designed to help you start from scratch and build your automations step by step.

What if I’ve already set up some email automations?

You’ll learn how to refine and optimise your existing automations to get even better results. Plus, the strategy covers best practices, segmentation, and design tips to level up what you’ve already built and add on what you don't.

Do I need design skills to use the templates?

Not at all! The templates are fully customisable in Canva, so you can easily edit text, swap images, and match your brand colours, even if you’re not a designer.

What email marketing platform do I need for the course?

You can use any high level email marketing platform to complete the course. All lesson examples are shown within Klaviyo as I can't show the process on every platform.