Rebuilt for 2026

Black Friday preparation

Waitlist confirmed

You are on the list

What to do before you plan a single Black Friday email.

None of this is your sale. This is the work that decides whether anyone sees your sale when it lands. Five things, in order, starting the day you open this page.

00

Days until the waitlist launch:
2026 Black Friday Email Strategy

01

Why preparation is not planning

Title

Preparation is not planning your sale. It is getting your sender reputation into shape, because your sender reputation decides your deliverability, and your deliverability decides whether any of the work you do in November is ever seen.

The better your sender reputation, the more you land in the inbox instead of spam. More inbox means more eyes on your campaigns, and more eyes means more revenue. It is that short a chain, and almost nobody works on it until the week they need it.

Start here

Sender reputation

Which decides

Deliverability

Which decides

Who actually sees it

Which decides

Your Black Friday revenue

02

The preparation checklist

Title

Step 01

30 minutes

Understand your numbers and where you sit

Pull your open rate and click rate from the last 30 days of campaigns. Then open the benchmark report, find your industry and see how you compare. An open or click rate on its own means nothing until you know what normal looks like for stores like yours, and this is the number every other step is trying to move. Open the 2026 benchmark report.

Step 02

Weekly, ongoing

Get consistent with your sends

Minimum one campaign a week, push to two if you can. Consistency is what rebuilds a reputation, not volume in one hit. If you have been quiet for months, start at one and build. This one runs in the background while you work through the rest.

Step 03

20 minutes

Send to engaged segments only

Stop sending to your whole list. Build a 30 day engaged segment and send everything there while you are rebuilding. Watch the how-to.

Step 04

1 hour

Clean your list

Use the segmentation tool inside your email platform and identify subscribers who are no longer engaged with your emails, play around with different time delays based around how often you send emails to your list. If you don't feel confident with unsubscribing, wait until you start the Black Friday Email Course and I'll walk you through your options.

Step 05

1 hour, once

Turn on a sunset automation

This automation identifies unengaged subscribers and does all the work for you to reengage before removing them from your subscriber list. Most businesses never set this up! You can get the full strategy and templates inside the Email Automation Strategy Course
The Ecommerce Bundle

One good weekend 
does not make a year.

The day after any sale ends, you still have a list, and it should still be making you money. These five courses build the system that does it:
Email List Building Strategy · grow a list that wants to buy

Email Campaign Strategy · Build a yearly campaign calendar

Email Design Toolkit · emails that look like your brand
Subject Line Workshop · get the thing opened
Email Automation Strategy · six automations selling around the clock
One payment, five courses
$860.00 AUD
$1,565.00 AUD 
Save $705 AUD
VIEW THE BUNDLE

The Black Friday course is not included in the bundle.