BLACK FRIDAY

PREP HUB

  • 30 Days of Preparation Tips

  • Bonus Insights You Won’t See on TikTok or IG

  • Follow Along, One Day at a Time

GO TO DAILY TIPS

DAY

30/30

WELCOME TO YOUR PREPARATION HUB

Every day for 30 days I am sharing a tip to help you prepare for Black Friday.  Below you’ll find all the tips updated daily, plus bonus insights, downloadables and training I couldn’t fit into the videos on TikTok and IG.

Day 1

Auditing Last Years Results

To have true success this Black Friday, you need to understand what did and didn't work last year. Below is the prompt I use to start the auditing process for email campaigns, the only information you need to add into the prompt is the name of your revenue column in the CSV (eg: Klaviyo calls is placed order value). 

 

Give Chat GPT a while to think as we are asking for a lot of information.  

 

If you didn't have a Black Friday sale last year, day 2 will be a great starting point - see you tomorrow.

Chat GPT Prompt

I’m uploading a CSV report from my email campaign. Please run a full audit using only the data in the CSV and present the insights in bullet points inside the chat (not just in tables or documents).

 

Break it into these sections:

  • Send Times & Frequency
  • Subject Lines & Preview Text
  • Engagement Metrics
  • Revenue Impact [ADD IN NAME OF REVENUE COLUMN]
  • Audience & Segmentation
  • Creative & Content
  • Deliverability & Health
  • Big Picture Insights & Recommendations

For each section, show:

  • The actual numbers or examples from the CSV (e.g. “Subject X had 71% open rate and $5.6k revenue”).
  • The actionable takeaway (e.g. “Schedule more sends at 2 pm — best revenue/hour”).
  • Benchmarks or comparisons where relevant.

End with 3–5 concrete strategies for next year.

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Day 2

Goal Setting

Goal setting for Black Friday isn’t just about picking a bigger number than last year, it’s about understanding what drives that number and how each part of your business contributes to it. The figures you pulled from day 1 will tell you how efficiently your business converted attention into sales last year. When you set your 2025 goals, those same numbers become the blueprint for what to focus on next.

 

Instead of setting one big revenue target, break your goals down into layers. If your open or click rates were strong but your placed order rate was low, your focus should be on conversion, refining your offers, improving product presentation, and tightening your flows. 

 

If your engagement was weak, your goal should include building a healthier list and improving sender reputation before November. This kind of clarity helps you prioritise where to put your energy instead of guessing.

 

The key is to set goals that are both realistic and motivating. Smaller brands can often aim for 20–40% growth because they have more room to scale, while larger brands should focus on refining and improving profit margins rather than chasing huge percentage jumps. 

 

Use your calculator to model different scenarios, increasing AOV, lifting conversion rates slightly, or growing your engaged list and see how each one impacts your total revenue. The more specific your goals are, the clearer your Black Friday strategy will become.

WATCH TIKTOK VIDEO

BFCM CALCULATOR

Day 3

Black Friday Offer

Most brands think of their Black Friday offer as one discount, but the strategy behind your offers is what determines how much revenue you’ll actually drive and how well you’ll convert. 

 

Each offer placement serves a different purpose in your funnel, and together they help you maximise the customer journey from first touch to repeat purchase.

 

Your waitlist offer isn’t just about early access, it’s a segmentation tool. It identifies your highest-intent buyers before your sale even launches, letting you send them stronger, more personalised campaigns. 

 

Your front-facing offer should work harder than just driving sales, it should also reinforce your brand positioning, test pricing thresholds, and increase average cart size. 

 

Finally, your opt-in offer plays a long game. It keeps your acquisition running during the busiest time of the year, ensuring that while you’re selling, you’re also growing your future audience.

 

When you plan these offers, focus on how they feed each other. The waitlist primes engagement, the main offer converts, and the opt-in keeps your pipeline full for post-BFCM sales. 

 

This is how you turn one sales event into a data and revenue compounding system that pays off well beyond November.

WATCH TIKTOK VIDEO

2024 INSPIRATION

Day 4

Sender Reputation

Your sender reputation isn’t just about whether people open or click your emails,  it’s about how consistently you maintain healthy engagement and how clean your list is over time. 

 

Inbox providers like Gmail track every campaign you send, and they care far more about patterns than one-off results. That means your recent 30 days of data carry more weight than anything you did months ago.

 

If your engagement has dipped, your first focus should be reducing risk, stop sending to unengaged profiles, clean your list, and avoid big “blast” sends to your entire audience. 

 

When inbox providers see high bounce or unsubscribe rates consistency, it can take weeks to rebuild that trust. Smaller, consistent sends to your 30-day engaged segment are how you recover faster and protect deliverability long-term.

 

To strengthen your reputation before BFCM, think about it like compounding interest: every engaged send adds credit to your “trust score.” Run regular re-engagement campaigns, update automations that haven’t been touched all year, and focus on relevance over reach. 

 

The goal isn’t just to reach more inboxes,  it’s to prove to inbox providers that your emails deserve to be there.

WATCH TIKTOK VIDEO

FREE TUTORIAL

Day 5

Engaged Segments

Your engaged segments are the backbone of every high-performing email strategy. They’re not just a filter to keep unengaged subscribers out, they’re how you train inbox providers to see you as a trusted sender. 

 

When you send consistently to people who actually open, click, or browse your site, you’re building positive engagement signals that strengthen deliverability over time.

 

The key is to build multiple engagement tiers so you can scale your sends strategically as you move closer to Black Friday. Start with your 30-day engaged segment and focus on growing it through relevant, consistent content. Then, build wider segments : 60-day, 90-day, 120-day, and beyond, so you can slowly expand your reach to include slightly older subscribers as engagement improves. 

 

This helps you warm your list up safely without hurting your sender reputation.

When you create these segments, think beyond just opens and clicks. Add behavioural filters like “active on site,” “started checkout,” or “placed an order” to make them more accurate. 

 

These actions tell inbox providers that your subscribers aren’t just opening your emails, they’re engaging with your brand. The stronger these signals are, the easier it is to land in the inbox when it matters most, during your Black Friday campaigns.

WATCH TIKTOK VIDEO

FREE TUTORIAL

Day 6

List Building

List building before Black Friday isn’t about chasing random subscribers, it’s about attracting the right people who are likely to buy when your sale launches. October is the perfect month to focus on this because inboxes are quieter and customer attention is cheaper. 

 

The goal isn’t just to grow your list but to grow it with intent, subscribers who engage early will be the ones driving your revenue when November hits.

 

Start by looking at your current signup performance. Most brands rely on a 10% off popup and never check the metrics behind it. A strong submit rate should sit around 7–10%, and if you’re below that, your incentive or experience needs work. 

 

Test different formats like interactive quizzes, multi-step forms, or unique lead magnets that tie back to your product. A small improvement in submit rate can double your subscriber growth and create a much stronger foundation for your Black Friday campaigns.

 

Beyond popups, this is also the time to run a giveaway that aligns with your brand and attracts genuine interest. Giveaways not only grow your list quickly but also boost engagement across your existing audience, helping to improve your sender reputation as you head into November. 

 

Focus on quality over quantity and you’ll walk into Black Friday with a warm, responsive list that’s primed to convert.

WATCH TIKTOK VIDEO

LEAD MAGNET STRATEGY

Day 7

List Cleaning

List cleaning is one of the most overlooked parts of email marketing, but it’s also one of the most powerful ways to improve your deliverability and protect your sender reputation. The goal isn’t to have the biggest list, it’s to have the most responsive one. 

 

Unengaged subscribers hurt more than they help, they drag down open rates, increase the risk of landing in spam, and can make inbox providers see your campaigns as low quality.

 

Before Black Friday, you want your list in peak condition, which means identifying and removing subscribers who aren’t giving positive engagement signals. Focus on three groups: bounced or repeatedly soft-bounced profiles (they’re damaging your data), subscribers who were previously active but haven’t engaged in the last 180 days, and those who have never engaged at all.

 

These segments are your cleanup crew, removing them now helps your engaged subscribers get your Black Friday emails in their inbox, not spam.

 

List cleaning isn’t about cutting numbers, it’s about improving performance. When you remove unengaged subscribers, you protect your sender reputation, reduce platform costs, and make room for higher-quality leads from your recent list-building efforts. 

 

Going into Black Friday with a healthy, engaged audience is one of the simplest and most effective ways to boost your results.

WATCH TIKTOK VIDEO

EXTRA TRAINING

Day 8

Highly Engaging Email Campaigns

Gamification-style emails are one of the easiest ways to boost engagement before Black Friday because they change the way subscribers interact with your brand. 

 

Instead of passively scrolling, gamified emails encourage action, clicks, curiosity, and interaction, all of which strengthen your sender reputation and improve inbox placement for your Black Friday campaigns.

 

The goal isn’t to build a full-on game, it’s to make the experience feel playful or interactive. You can do this through product reveals, quizzes, scratch-to-unlock designs, or “choose your favourite” polls. 

 

The psychology behind it is simple: when people participate, they pay attention longer, and when they pay attention, your future emails perform better. These small clicks now are what keep you out of spam and in front of buyers when it matters most.

 

The most effective gamified emails are light, visual, and aligned with your brand. Keep the action simple, one clear tap or click that feels rewarding  and make sure the result ties back to your offer or product. 

WATCH TIKTOK VIDEO

FREE EMAIL TEMPLATES

Day 9

Repurposing Email Content

Repurposing your email content is about building systems that scale. When you stop designing from scratch and start treating your emails like a modular framework, you’ll see consistency not just in design but in results. 

 

The goal isn’t to save time for the sake of it, it’s to create a structure that supports strategy, testing, and brand memory.

 

Think about it like this: every email you send teaches you something about what works. If your highest-performing campaigns share certain layouts or design elements, those should become your reusable blocks. 

 

Over time, you’re not just saving hours of design work, you’re creating a library of proven frameworks that help you send faster and perform better.

 

The brands that do this well don’t have one “template,” they have a design system, a set of interchangeable layouts, hero banners, and content blocks that can be rearranged for any campaign. 

 

It’s what allows them to move quickly during peak sale periods while keeping everything on-brand. Repurposing isn’t cutting corners, it’s building infrastructure that supports better creative decisions and consistent performance.

WATCH TIKTOK VIDEO

TEMPLATE OVERVIEW TUTORIAL

Day 10

Subject & Preview Lines

Your subject line is the single biggest factor determining whether your email gets opened, but the goal isn’t just an open,  it’s attention that leads to action. 

 

The mistake most brands make is treating subject lines like headlines instead of strategy. A good subject line doesn’t just describe what’s inside the email, it creates curiosity, clarity, or urgency that connects directly to what your subscriber cares about right now.

 

When you write, think about how your reader experiences their inbox. They’re scanning quickly, comparing 50+ other “Black Friday” emails, and deciding what’s worth their click in about two seconds. Shorter, cleaner subject lines win because they’re easier to read and take up less space on mobile. Cut filler words, lead with the benefit, and use the preview line to extend the message rather than repeat it, your subject line is the hook, your preview is the reason to click..

WATCH TIKTOK VIDEO

BONUS TRAINING

Day 11

2024 Best Black Friday Subject Lines

There’s a huge misconception in email marketing that using emojis or sales language automatically sends your emails to spam. That advice ignores context - deliverability is influenced by your sender reputation, engagement rates and how consistently you maintain healthy sending habits, not a single emoji or the word “sale.” The key is to understand when and how to use these tools with intention.

 

During Black Friday, your subscribers expect to see discounts and offers in their inbox. This isn’t the time to hide behind vague or clever subject lines. You’re competing against hundreds of other brands for the same attention span, so clarity wins. If your sale is 30% off, say that upfront. If it’s your biggest event of the year, tell them. Your customers aren’t turned off by transparency, they’re scanning for it.

 

The secret is balance - If you’re using emojis, use them to enhance, not replace, your message. A single icon that supports the tone or theme is enough. Keep your subject line direct, your preview line supportive and your overall style aligned with your brand voice. 

 

A clear, relevant subject line that reflects what’s inside will always perform better than one that tries to sound clever or overly cautious.

WATCH TIKTOK VIDEO

Day 12

Early Access Waitlist

A waitlist works because it builds emotional investment before the sale even begins. When someone joins, they’ve already committed time and attention -  two things that are hard to get during Black Friday. 

 

That commitment shifts their mindset from “maybe I’ll buy” to “I’m waiting for this.” It’s that anticipation that drives such high conversion rates once early access opens.

 

What makes waitlists so effective isn’t just the exclusivity, it’s the focus they create. You’re removing distractions and only speaking to the people who genuinely want what you’re selling. 

 

Those subscribers are far more engaged, which means your emails perform better, your offers land stronger, and your sender reputation gets a natural lift. By the time you open your sale to the public, the inbox algorithms already recognise your brand as high quality.

 

To get the best results from your waitlist, make it feel like a privilege to be part of it. Give people a clear reason to join, whether that’s first access, a limited product or a small bonus that rewards their loyalty. 

 

When you make the waitlist feel special, it becomes more than just a sign-up form, it becomes the start of your launch momentum.

WATCH TIKTOK VIDEO

BONUS TRAINING

Day 13

Waitlist Landing Page

A high-converting landing page isn’t about design, it’s about focus. Every element on that page either moves someone closer to submitting their email or distracts them from doing it. Most people overcomplicate landing pages by trying to make them look impressive, but simplicity almost always wins because it removes decision fatigue.

 

What really drives conversions is clarity and alignment. The message on your page should match the tone and promise of the email, social post or ad that brought someone there. If the language or offer feels different, you lose trust within seconds. Consistency tells people they’re in the right place and makes it easier for them to act without hesitation.

 

The other key factor is visual flow. Your eye should naturally move from the main heading to the form without needing to scroll or search. Small tweaks like reducing white space above the form, limiting distractions below the fold and keeping your button colour consistent across channels all make a measurable difference. 

WATCH TIKTOK VIDEO

BONUS TRAINING

Day 14

Email Cadence

Email cadence isn’t about sending more emails just for the sake of it, it’s about creating rhythm and recognition. During Black Friday, the brands that stay consistent are the ones that stay remembered. 

 

Customers are scanning fast, their inboxes are full and their buying decisions are often made subconsciously through repetition. The more often they see your name, the stronger the brand recall becomes when they’re finally ready to buy.

 

The key is to find a balance between frequency and relevance. Each email should serve a slightly different purpose, reminding, reinforcing or reframing your offer. Spacing those sends strategically across your engaged segments ensures you stay visible without exhausting your audience. It’s not about shouting louder, it’s about showing up often enough that your sale becomes impossible to forget.

WATCH TIKTOK VIDEO

Day 15

Best Send Times

During a sale, timing becomes less about testing and more about rhythm. The goal isn’t to find the “perfect hour,” it’s to create consistency so your audience knows when to expect you in their inbox. 

 

When your sale is live, sending around the same time each day helps build familiarity and that recognition is what keeps people clicking even when their inbox is full of other brands.

 

The real advantage of a set send time during your sale is that it builds momentum. Subscribers who miss your morning email might catch the next day’s send at the same time and finally take action. Repetition reinforces urgency and keeps your offer top of mind without you having to say more. Consistent timing turns your sale into a pattern your audience can recognise and trust.

 

When volume peaks during Black Friday, inboxes move fast. By sending at predictable times, you’re giving your campaigns the best chance to land in front of customers before they mentally tune out. The brands that perform best aren’t always the loudest, they’re the ones who show up reliably and make it easy for their audience to remember them.

WATCH TIKTOK VIDEO

BONUS TRAINING

Day 16

Email Design Framework

Your Black Friday design should make your sale instantly recognisable. The goal isn’t to reinvent your branding, it’s to create a clear visual identity for your campaign that your audience connects to every time they see it in their inbox. When your sale artwork, colour palette and layout are consistent, it builds trust and recognition,  two things that drive faster clicks during a high-traffic period.

 

Think of your design system as a framework, not a rule. Your hero section should always communicate the offer clearly:  the discount and the call-to-action, while the rest of the design can flex around it. Changing out imagery or background elements keeps things fresh without diluting your campaign identity. The trick is to create structure first then add variety through product visuals and copy.

 

The most successful sale designs aren’t complicated; they’re recognisable, repeatable and easy to adapt on the fly

WATCH TIKTOK VIDEO

FREE TEMPLATES

Day 17

The Psychology Behind Black Friday Design

Colour choices in your sale design do more than set a mood, they guide how quickly customers process what they’re seeing. The colour black has become a visual shortcut for Black Friday, it instantly signals “sale event” without needing explanation. That instant recognition triggers cognitive ease, which helps your audience understand and trust your message faster.

 

But what really makes this effective is contrast. Using black as a grounding colour allows your offer, discount and call-to-action to stand out with clarity. It draws attention to the most important parts of your email and keeps your design focused on conversion.

 

The key is not overdoing it, you don’t need to black out your entire campaign to get the effect, even small touches like a black header or hero section can create the same sense of recognition while still letting your brand identity shine through.

WATCH TIKTOK VIDEO

JOIN THE BLACK FRIDAY COURSE

Day 18

Alternative Design and Positioning

Choosing not to use black in your Black Friday campaigns isn’t about rejecting the trend, it’s about using creativity to build distinction. When every brand leans into the same aesthetic, standing out often comes down to how you position your sale and the personality you inject into it. Playful wording, alternative themes or brand-specific spins make your campaign more memorable and more aligned with your audience.

 

The goal is to make your sale recognisable as yours is not just another “Black Friday Sale” in the inbox. Whether you do that through humour, colour or values-based messaging, it’s about crafting something that instantly feels connected to your brand identity. This works especially well for small and niche brands because it turns what could be a generic event into something that builds loyalty and community.

WATCH TIKTOK VIDEO

JOIN THE BLACK FRIDAY COURSE

Day 19

Plain Text Email Campaign Strategy

Plain-text emails cut through the noise during Black Friday because they feel human. When inboxes are overflowing with heavy design, GIFs and bold sale graphics, a simple message that looks like it came directly from a person instantly stands out. It reads like a note, not a campaign and that difference is what gets people to actually stop and engage.

 

These emails work because they trigger pattern disruption. Your audience is primed to skim glossy sale banners, not a direct message written in a conversational tone. That unexpected simplicity resets attention and rebuilds trust. It’s also a psychological cue, if it looks like it was written by someone real, people are more likely to believe there’s something important inside.

 

Use this style intentionally. Keep it short, avoid over-formatting and write like you’re talking to one person. The goal isn’t to replace your designed campaigns but to balance them, weaving in text-based emails gives your sale rhythm, personality and authenticity. When every other brand is shouting, a quiet, personal message often does the most talking.

WATCH TIKTOK VIDEO

BONUS TUTORIAL

Day 20

Build an Email Campaign

The structure of your email isn’t just about how it looks, it’s about how it performs. Every element you add has a technical impact on deliverability, accessibility and click tracking. The cleaner your setup, the easier it is for inbox providers to render your email properly and for your audience to interact with it. A well-built email loads faster, displays consistently across devices and is less likely to trigger spam filters.

 

One of the biggest mistakes brands make during Black Friday is going fully image-based. While it might look great in Canva, it’s risky because images can take longer to load, especially when inboxes are flooded. Mixing in native text and buttons gives your email structure, ensures your message is visible even if images don’t display.

 

When your design, links and structure all work together, you end up with a campaign that not only looks great but performs reliably, even under the pressure of Black Friday traffic.

WATCH TIKTOK VIDEO

Day 21

Using GIFs to Capture Attention

GIFs are one of the simplest ways to make your emails feel dynamic during Black Friday without overcomplicating your design. Movement naturally draws the eye, which helps highlight key parts of your campaign like your offer, countdown or CTA. When used strategically, a GIF can double engagement simply by making your email feel alive.

 

The trick is balance. Animation should guide attention, not distract from the message. Keep movement limited to one area of the design, usually your banner or hero section and avoid flashing or looping too quickly, which can overwhelm the reader or slow load time. Subtle motion, like shifting text or sliding graphics, gives energy to your email while keeping the focus on your offer.

WATCH TIKTOK VIDEO

CANVA TEMPLATE

Day 22

Design Hack 1

Designing efficiently isn’t about rushing, it’s about creating systems that remove unnecessary steps while keeping your emails visually strong and on-brand. The fastest designers aren’t skipping the details; they’ve just built repeatable frameworks that make decision-making easier. Once your structure is set, you’re not designing from scratch, you’re simply updating elements with intention.

 

Efficiency in email design comes from knowing what doesn’t need to change. Your header, colour palette and layout create recognition and trust, so those stay the same. What changes are the small, high-impact elements which bring freshness without extra work.

 

The countdown example is one way to do this in practice. By using a consistent base and swapping minimal elements, you can produce multiple polished designs in minutes. The goal is to save your creativity for strategy, not layout because when your design system runs smoothly, you can spend more time perfecting the message that drives the click.

WATCH TIKTOK VIDEO

BLACK FRIDAY COURSE

Day 23

Design Hack 2

One of the easiest ways to save time in email design is by letting your platform do the work for you. Most modern email platforms now have built-in automation tools like product blocks that automatically pull in your product images, names and prices directly from your store. Instead of spending hours uploading, resizing and formatting, you’re designing once and repurposing that structure over and over again.

 

The real advantage of using automated design elements isn’t just speed, it’s consistency. Every time a product block pulls data from your store, it maintains the same layout, font and button style you’ve set up. That means your campaigns always look cohesive, no matter who builds them or how often you update your products.

WATCH TIKTOK VIDEO

BLACK FRIDAY COURSE

Day 24

Design Hack 3

A good email doesn’t just look great, it moves the reader to take action. The placement, contrast and clarity of your call-to-action (CTA) buttons determine how easily someone can interact with your email. Strong design draws the eye to the button first, not the image, because the button is what turns interest into action.

 

The reason multiple CTAs work isn’t about being pushy, it’s about accessibility. People scroll and skim at different speeds, so repeating your CTA ensures every reader, no matter where they stop, has an easy next step.

 

When designing for clicks, prioritise clarity over creativity. Your button should stand out through colour, size and placement and the copy should tell people exactly what happens when they click.

WATCH TIKTOK VIDEO

BLACK FRIDAY COURSE

Day 25

BF Email Strategy

The number of emails you send in November doesn’t determine your success, the strategy behind who you send to and why you’re sending matters far more. Too many brands fixate on quantity and forget that every send needs a purpose. Without segmentation, timing and a plan to build momentum, you’re just adding noise to an already crowded inbox.

 

A strong Black Friday strategy layers everything together, anticipation, segmentation and timing so that by the time your sale launches, your audience is already primed to buy.

 

Sending more emails doesn’t make you strategic; sending the right emails to the right people at the right time does.

WATCH TIKTOK VIDEO

BLACK FRIDAY COURSE

Day 26

Email Automation

Your automations should never compete with your campaigns and during Black Friday, they often do. The inbox gets flooded, your promotional sends ramp up and suddenly your automated flows are firing messages that no longer make sense in the context of your sale. That’s why it’s crucial to review every automation before launch and decide what stays live, what gets updated and what needs to pause temporarily.

 

The biggest reason to turn off your welcome flow isn’t that it’s wrong, it’s that it’s off-context. New subscribers who join during Black Friday don’t need a slow nurture sequence about your brand; they need a fast, clear path to your sale. Adjusting that flow or turning it off ensures that every email they receive is timely, relevant and contributing to your campaign goal.

 

When every automated email supports your live campaign, your customer journey feels intentional instead of cluttered and that’s what drives both clicks and trust.

WATCH TIKTOK VIDEO

BLACK FRIDAY COURSE

Day 27

Post Purchase Flow

The post-purchase flow isn’t just a customer service tool, it’s one of the strongest engagement signals you can send to inbox providers. When customers consistently open, click and reply to your thank-you emails, it tells the algorithm your messages are trustworthy, which improves deliverability across every future campaign. That’s why this flow often gets the highest engagement rates in your entire account.

 

Beyond the technical benefits, post-purchase emails are a key moment to deepen connection. The sale is over, but the relationship has just begun. A well-written follow-up builds loyalty, reduces buyer’s remorse and makes customers more likely to shop again before your promotion ends. It’s not about selling harder, it’s about reinforcing that they made the right choice.

WATCH TIKTOK VIDEO

BLACK FRIDAY COURSE

Day 28

Spy on your Competitors 2024 Strategy

Milled.com is a public email archive that lets you browse and search through thousands of brand campaigns, it’s essentially a searchable inbox for the world’s biggest retailers. You can see what other businesses are sending, when they’re sending it and how their offers and visuals change throughout key sales periods. It’s one of the easiest ways to study real email marketing in action without guessing what your competitors are doing behind the scenes.

 

The goal of using Milled isn’t to copy, but to learn. Look for trends in their strategy, how early they launch their waitlists, how often they send during sale week and how they transition their design from Black Friday into Christmas. These small observations can reveal a lot about what’s working in your industry and where you can position yourself differently.

WATCH TIKTOK VIDEO

BLACK FRIDAY COURSE

Day 29

Predictive Spending Stats for BF 2025

Black Friday isn’t about joining a trend, it’s about meeting customers where they already are. The reality is, people plan and budget for this weekend months in advance. They’re not impulse buying; they’re strategic. By opting out completely, you’re not protecting your brand you’re giving your customers to someone else who showed up when they were ready to spend.

 

What matters isn’t whether you participate, but how. You can approach Black Friday in a way that aligns with your values through limited drops, exclusive bundles, loyalty rewards or free shipping incentives without slashing your prices or cheapening your brand. The point is to be visible and relevant during the biggest shopping period of the year.

WATCH TIKTOK VIDEO

READ THE REPORT

Day 30

Finl Black Friday Checklist

By this point, your strategy should be less about ideas and more about execution. Every decision you make in these final days should support clarity, consistency and readiness. The brands that perform best during Black Friday aren’t necessarily the ones with the biggest discounts, they’re the ones who have every moving part aligned before the sale begins.

 

Think of your campaign as one ecosystem. Your emails, website and social posts all need to look and feel like they belong to the same event. This consistency is what creates brand recognition and makes your sale feel coordinated instead of chaotic. The more polished your rollout feels, the easier it is for customers to trust your offer and act quickly once it goes live.

WATCH TIKTOK VIDEO

BLACK FRIDAY COURSE

Black Friday officially starts in:

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Black Friday doesn’t wait, and neither should you. Every tip here moves you closer to your most profitable season yet, but the real results come from a complete strategy.
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