Email Newsletter Strategy

Email Newsletter Strategy

Your Annual Roadmap to Conversions
$449

This is your comprehensive guide to planning, creating, and sending newsletters that engage your audience, build trust, and drive consistent sales, all year long.

 

This isn’t just another course, it’s your full-blown email marketing system, complete with a content strategy you can rinse and repeat every year, a proven sales framework, and access to advanced tools to keep your campaigns on track.

Email Content Calendar

Complete Sales Strategy

Lifetime Access

"Obsessed with the way Sky teaches, her insights and strategies are always on point. The black friday strategy changed the way I run all my sales thankyou so so much Sky!"

Loren O. (Verified Student)

14 Day Money Back Guarantee

I get it, investing in yourself and your business is a big decision. That’s why all my online courses come with a 14 day money back guarantee.

 

Here’s how it works: If within 14 days of enrolling, you decide the course isn’t for you, no worries. Just let me know, and I’ll refund your money, no questions asked.

 

Why? Because I believe in the value of what I’m teaching, and I want you to feel 100% confident in your investment. If it’s not the right fit, that’s okay, no hard feelings!

Lifetime Access

When you enrol in any of my online courses, you’re not just getting a one-time experience, you’re investing in lifetime access. That means you can revisit the course materials anytime, anywhere, forever.

 

Need a refresher on a key module? Want to go back and grab a golden nugget you missed? No problem – the content is always available to you.

 

Here’s what lifetime access means for you:

  • Unlimited Learning: Replay videos, download resources, and dive back into the lessons whenever you need.
  • Always Updated: If I update or improve the course, you get the new content automatically – no extra fees, no extra steps.
  • Fits Your Schedule: Learn at your own pace. Whether you’re diving in today or next year, it’s here waiting for you.

What You Need

I want you to have everything you need to hit the ground running with this course! To make the most of it, you’ll need just a couple of simple tools, nothing fancy or costly, but essential for creating and sending your killer email campaigns and growing your list:

 

Email Marketing Platform

  • You’ll need an account with a platform like Klaviyo, Mailchimp, or another email service provider. This is where you’ll manage your subscribers and actually send out your emails.

WHAT'S INSIDE THE COURSE

SALES & ENGAGEMENT STRATEGY

Turn your emails into revenue and relationship builders with a strategy that sells without sounding pushy.

ANNUAL CONTENT CALENDAR

Plan, track, and organise your entire year of emails with an exclusive Notion template, so you’re never stuck wondering “What do I send next?”

BLACK FRIDAY STRATEGY

A step-by-step Black Friday email strategy that’s updated yearly to keep you ahead of the game.

BEST SEND TIMES

Learn how to find, test, and optimise your send times so your emails land when your audience is most likely to open, click, and buy.

2025 BLACK 
FRIDAY STRATEGY

Black Friday is one of the biggest sales weekends of the year, and the inbox competition is fierce. That’s why this strategy gets updated every year, so you’re always working with the latest, most effective approach.

Step-by-step email plan

Smart segmentation tactics

List warming strategies

High-impact email design

Post-sale retention hacks

THIS TOOLKIT IS FOR YOU IF:

THIS COURSE IS 
FOR YOU IF:

You’re overwhelmed by the thought of keeping up with regular email newsletters.

You’ve tried sending newsletters, but they’re inconsistent and don’t drive sales.

You’re unsure how to segment your audience or keep your emails out of the spam folder.

You want a clear, actionable plan to organise your email content for the year.
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WHY THIS strategy WORKS

Email newsletters shouldn’t just be about “keeping in touch.” This isn’t about winging it or guessing, it’s a repeatable system designed for results like:

BUILD RELATIONSHIPS

Keep your audience engaged and connected to your brand.

BOOST DELIVERABILITY

Healthy segmentation ensures your emails land in inboxes, not spam folders.

SAVE TIME

Clear strategy and tools in place, you’ll streamline your process and free up your schedule.

DRIVE SALES

Strategically crafted newsletters can lead to consistent revenue.

MONEY BACK GUARANTEE

I stand by the Email Newsletter Strategy. If you don’t see the value or feel it’s not the right fit for your business, just let me know within 14 days.

WHO IS YOUR COURSE HOST?

Hey, I’m Sky Bailey a no-fluff email marketing pro who’s helped countless ecommerce brands turn subscribers into loyal customers. With 8 years of experience and a knack for crafting high-converting campaigns, I’m here to simplify email marketing for you. 

 

This course is packed with my proven strategies, practical templates, and the step-by-step guidance you need to make email your most profitable sales channel.

See you course side!

FREQUENT QUESTIONS

What if I’m new to email marketing?

This strategy is perfect for beginners because it simplifies your entire process, from planning content to sending emails that convert. Plus, the Notion template makes staying organised a breeze.

I already send newsletters. Do I need this?

Yes! If your newsletters aren’t driving the engagement or sales you want, this strategy will help you refine your approach, plan smarter, and make every email count.

What if I don’t have time to create a full calendar?

With this system, you can plan your content for an entire year in just a couple of focused sessions. The Notion template also helps you stay on top of it all with minimal effort.

Do I really need a Black Friday strategy?

Absolutely. Black Friday isn’t just about sending one sale email, it’s about building momentum, standing out, and converting like crazy. This strategy makes it easy and effective.