Hi, I'm Sky Bailey

I'M DAMN GOOD AT EMAIL MARKETING

Email Marketing Strategy

With an impressive track record of 6 years in the email marketing industry, I've made it my mission to empower ecommerce businesses with the potential of advanced email marketing Too often, potential revenue slips through the cracks due to subpar email marketing strategies, and I'm on a crusade to change that narrative.

I am your hands-on collaborator, meticulously aligning your email marketing strategy with your existing marketing plans. My focus centers on nurturing subscribers and cultivating relationships at every stage of a customer's lifecycle with your business, all with the ultimate goal of driving results that translate into profit.

Email Marketing Course

I understand that not everyone can afford a full-service approach, which is why I've developed an in-depth course that unveils the very strategies and steps I use. It's your roadmap to transforming your ecommerce business into an email marketing powerhouse.

View the course

Email Insights

chevron_left chevron_right

Exact Steps to Build a 90-Day Engaged Segment and How to Use it in your Email Marketing Strategy

First things first, what exactly is an engaged segment? It's a segment of your email list made up of subscribers who actively engage with your emails. These are the folks who open, click, and show genuine interest in what you're sending.

Gmail and Yahoo’s New Sender Requirements 2024: Small Business Edition

These changes are not mere adjustments but pivotal updates that will redefine email communication standards, emphasising the quality and relevance of every email sent.

How to Create GIFs for Email Campaigns

GIFs have the incredible ability to transform your email communication, making it more engaging, lively, and memorable. By incorporating captivating GIFs into your email campaigns, you can truly stand out from the crowd and capture your audience's attention like never before.

How to Create an Engaged Segment of Email Subscribers

In the dynamic landscape of email marketing, an engaged segment is your secret weapon. It's about more than just open rates; it's about identifying and nurturing relationships with subscribers who are genuinely interested in your offerings.

Increase Revenue with Effective Email Marketing Strategies

Generating $5,000 from a single email newsletter campaign. It might sound like a stretch, but it's absolutely possible. If you find yourself sending out email campaigns sporadically, only when time permits, it's time to rethink your strategy.

Keeping Your Email Campaigns out of Spam

Keeping your emails out of spam isn't just about avoiding certain words or phrases. It's about consistency – showing up in your subscribers' inboxes regularly so they know who you are and actually look forward to your messages. It's about nurturing – using automation to warm up your subscribers from the get-go, building that trust, and making them feel like part of the fam.

Maximising Email Deliverability Through Sender Reputation

A poor sender reputation can result in your emails being filtered into spam folders or, worse, completely blocked from reaching recipients' inboxes.

Secrets to Successful Email Marketing for Small Business Owners

Reassessing your email marketing approach and incorporating my shared tips can lead to more engaging, effective, and profitable campaigns. Whether you're in ecommerce or offering services, the principles of email marketing remain the same: connect, nurture, and convert.

The Importance of Email Subject Lines and Preview Lines

A lack of relevance or personalisation can render subject lines ineffective, failing to engage the specific interests or needs of the audience. The goal is to craft subject lines that capture attention and promise value, compelling the reader to invest their time in what lies within the email.