2026 Black Friday Email Strategy
2026 Black Friday Email Strategy
2026 Black Friday Email Strategy

2026 Black Friday Email Strategy

★★★★★  5 star rating from past students

$249 AUD
$349 AUD

●  LAUNCH price ends in

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Instant access. No change of mind refunds. Access runs to 31 December 2026.

  • ✓

    25 email templates, in 2 design directions: Signature and Blackout. Waitlist emails now included.

  • ✓

    The 4 stage strategy, October through December

  • ✓

    2 sale plans to choose from: The Weekend or The Run-Up

  • ✓

    18 video lessons and the workbook that holds it all together

What you came for

25 email templates.
Done for you.

Built in Canva, ready for your products, your colours and your words. Every template comes in 2 directions, Signature and Blackout, so you pick the one that actually looks like your brand.

Direction 1 · Signature

Direction 2 · Blackout
$249 AUD

until 31 October

How it works

From course to inbox in 7 steps.

Work through it in order and your whole Black Friday is ready to send. Every step builds on the last.

Swipe to see all 7 →
$249 AUD

until 31 October

The whole season

4 stages. One rhythm.

You build up, you peak, you land it. Two stages come with done-for-you templates. The other two use your own content, on a schedule that fits how often you send now.

01 Engage

Lift your cadence and warm the list back up. Normal trading carries on.

02 Hype

Open an early access waitlist and build real scarcity before a single sale email goes out.

03 Convert

Run the sale. Get in front of people and stay there, every email mapped.

04 Retain

December, where a good Black Friday compounds or quietly undoes itself.
$249 AUD

until 31 October

New for 2026

Pick your sale. The plan changes with you.

Two complete strategies, mapped across the same 4 stages. Choose the one that suits your store and your stock, and the whole plan follows.

The Weekend

Everything lands at once. A tighter plan with fewer sends, for founders who want their sale focused on the Black Friday weekend.

The Run-Up

You sell before the inbox fills. Starts 10 days before Black Friday, while your customers still have room to notice you.

The templates cover the longest version of the sale. Running The Weekend means you use fewer of them.
$249 AUD

until 31 October

2025 results and reviews

Founders who ran the plan.

From founders who ran the 2025 course. The 2026 edition is the same plan, rebuilt with 2 sale strategies and more templates.

★★★★★  5 star rating  1,069 founders trained

Waitlist launch day

$75k

in one day, the moment early access opened. $211k by the end of the sale.

★★★★★

Plug and play

“We had originally purchased Sky's email templates, after realizing how valuable they were, we went for the Black Friday Email Strategy… Plug and play, follow the course and boom, ready to face Black Friday head on.”

Kimberly M.

✓ Verified student

★★★★★

Easy to follow!

“The course is very well set out and easy to understand.”

Sandra D.

✓ Verified student

★★★★★

Step-by-step guidance

“The step-by-step guidance. I appreciated you walking me through how to build a waitlist before launching the Black Friday sale. The videos, as always, are super helpful.”

Lisette

✓ Verified student

The DM, 8pm on launch day

★★★★★

Great handouts!

“…really helpful content. I appreciated the handouts as well, which give me the opportunity to step away from my computer and do a little bit of extra brainstorming.”

Matthew B.

✓ Verified student

Apparel & accessories

1,000

people on the waitlist. 15 emails across the sale.

“Prepare prepare prepare. We didn't have enough inventory to meet demand.”

“The lead up and the templates we used! Really helped.”

Anu

✓ Verified student

★★★★★

Great mini course on sales tips!

“A pretty detailed and thorough walkthrough of tips we can apply to Black Friday and honestly, also beyond for any other sales. I liked that the focus first was on the audience, brand messaging and so on, so the emails we craft really do double work.”

Shae W.

✓ Verified student

Biggest sales day ever

$42k

in one day with $0 spent on ads. Almost half the whole sale landed on launch day.

★★★★★

Great course, highly recommend

“This has helped us heavily for current sale period and the upcoming one. Really well done on this one Sky.”

Prath S.

✓ Verified student

34.5%

“Our one‑off campaigns delivered roughly 6× more conversions while maintaining 100% deliverability.”

Lucie S. · email's share of her store revenue

★★★★★

Would recommend

“Love Sky Bailey's courses! This Black Friday strategy is very in depth.”

SJ

✓ Verified student

Launch pricing

Plan early.
Pay less.

Launch price runs until the end of October. On 1 November the price goes up and on 23 November the course goes offline.

Sky Bailey

Price check · AUD

Now to 31 Oct

$249 AUD

From 1 Nov

$349 AUD

23 Nov

Course Offline

Instant access. No change of mind refunds. Access runs to 31 December 2026.

Brands pay me 20k to build this. You get the same blueprint.

I'm Sky. 8 years in email marketing, building Black Friday strategies for ecommerce brands and teaching founders to run their own.

1,083

founders trained

5 ★

rating

Course sponsor

The email platform behind the course.

A strong Black Friday needs an email platform you can rely on. Omnisend is built for ecommerce, it's the platform I recommend, and it's the official sponsor of this year's course.

$79

earned per $1 spent

150k+

brands on Omnisend

5 days

free migration

Figures from Omnisend.

30% off your first 3 months

Use code SKY30 on a paid plan. Email, SMS and automations in one place, plus an AI copilot that checks your Black Friday readiness in one prompt.

Claim the Omnisend offer

Affiliate link. I earn a commission if you sign up.

Before you buy

Questions

Everything founders ask before they buy.

I've never run a Black Friday sale. Is this for me?

Yes. It starts with the prep, walks you through choosing your offer, then hands you the plan and the templates. You don't need to have done this before.

Is it too late to start?

No. The prep is built to fit into the weeks before your sale, and The Run-Up doesn't start until 17 November. Start now and you're early.

Do I need a big list?

No. My best email of last year's launch went to 67 people. A smaller list sent the right email at the right time beats a big list sent everything.

I'm worried about sending too many emails.

That's exactly what the audiences fix. You send more overall, but each person only gets the emails meant for them.

Which email platform does it work with?

Any of them. The templates are built in Canva, and the walkthrough video shows you how to get them into your own email platform.

Do I need to use Omnisend?

No. Omnisend sponsors the course and you'll see it in some walkthroughs, but the strategy, the offer planning and the templates work with any email platform.

Do you write my emails for me?

Yes. Every template comes with copy written and ready to use. Change a few details and send it as is, or use it as your starting structure and rework the wording to match your brand.

I don't want to slash my prices.

You won't be guessing. The offer lessons start with your margins and work backwards to an offer you can afford, before you look at what anyone else is doing.

Is this last year's course?

No. It's rebuilt for 2026, with 2 sale strategies to choose from, the waitlist emails added to the templates, and every template in 2 design directions.

How long do I have access?

Until 31 December 2026, so you can run your sale and your December follow-up with it open beside you.

Your best Black Friday starts here.

25 templates. 2 sale plans. Every email mapped to a day and the people who should get it.