2025 Black Friday Email Strategy

2025 Black Friday Email Strategy

$199.00 AUD
$299.00 AUD

Black Friday isn’t about blasting a discount and hoping for the best, it’s about having a proven strategy that stacks the odds in your favour.

 

This course walks you through the exact system I use with my clients to help them hit up to 5x their usual sales during Q4. You’ll learn how to warm your list months in advance, build campaigns that cut through inbox chaos, and create offers that protect your margins while driving serious revenue.

5 Stage Strategy

3 Month Campaign Calendar

Done for you Email Templates

"We have had the pleasure to work with Sky for a few years now. Last year we used this exact strategy and 5 x our results! From $7,000 in Nov 2023 to $38,000 in Nov 2024. It's wild what a good strategy can do!"

Jason (Verified Student)

Course Access

This isn’t lifetime access, because Black Friday strategy shouldn’t sit on the shelf collecting dust.

 

When you join, you’ll get full access to all course content, tools, and workbooks through December 31st, 2025. 

 

That gives you everything you need to plan, launch, and wrap up your Black Friday campaigns while the strategy is still relevant.

 

After December, the course will close until the next BFCM season.

What You Need

I want you to have everything you need to hit the ground running with this course! To make the most of it, you’ll need just a couple of simple tools, nothing fancy or costly, but essential for creating and sending your killer email campaigns and growing your list:

 

Email Marketing Platform

  • You’ll need an account with a platform like Klaviyo, Mailchimp, or another email service provider. This is where you’ll manage your subscribers and actually send out your emails.

Canva Account

  • Canva is a user-friendly design platform where you’ll create stunning visuals for your emails.
  • The free version is absolutely fine for everything we’ll cover in the course.

WHAT'S INSIDE THE COURSE

5 STAGE CAMPAIGN STRATEGY

A proven step-by-step roadmap that takes you from warming your list to driving sales and keeping customers engaged long after the sale ends.

3 MONTH CAMPAIGN CALENDAR

Stay on track with a clear plan that shows you exactly what to send, who to send it to, and when.

DONE FOR YOU EMAIL TEMPLATES

High-converting email templates, fully designed in Canva, so you can customise and send campaigns that turn opens into sales.

EMAIL AUTOMATION STRATEGY

Set up revenue-driving automations that recover carts, re-engage lapsed customers and keep sales flowing on autopilot.

LEARN THE STRATEGY  BEHIND 5X GROWTH

This is a proven 5-stage strategy built for Black Friday success. Instead of scrambling with last-minute campaigns, you’ll follow a clear framework that guides your entire email marketing plan from October through December.

(1) ATTRACT

(2) ENGAGE

(3) HYPE

(4) CONVERT

(5) RETAIN

ATTRACT

ENGAGE

HYPE

CONVERT

RETAIN

BUNDLE & SAVE

Black Friday Kickstart Bundle

KICKSTART BUNDLE

Everything you need to plan, design and send emails that actually convert this Black Friday.

$457.00 AUD
$249.00 AUD
Email Marketing Ecommerce Bundle

ECOMMERCE BUNDLE

Access to the complete course suite which now includes the 2025 Black Friday Course.

$1,654.00 AUD
$1,099.00 AUD

WHY THIS strategy WORKS

Black Friday success doesn’t start on sale day,  it starts months earlier. The brands that win are the ones who build engagement, protect their deliverability, and go into November with a list that’s primed and ready to buy. That’s exactly what this strategy is built to do.

BUILDS MOMENTUM EARLY

Instead of showing up cold in November, you’ll start priming your list in October so subscribers are engaged and ready to buy when your Black Friday sale hits.

CUTS THROUGH INBOX NOISE

With everyone shouting “SALE!”, your campaigns stand out by building anticipation and FOMO weeks before the rush, so your audience is already paying attention.

PROTECTS DELIVERABILITY

By sending to the right segments at the right time, you keep engagement high and your emails landing in the inbox instead of spam during the biggest sales week of the year.

MAXIMISES REVENUE

This strategy doesn’t just cover launch week, it’s designed to drive sales before, during and after BFCM so you capture every opportunity and increase repeat purchases.

WHO IS YOUR COURSE HOST?

Hey, I’m Sky Bailey an email marketing pro who’s helped countless ecommerce brands turn subscribers into loyal customers. With 8 years of experience and a knack for crafting high-converting campaigns, I’m here to simplify email marketing for you. 

 

This course is packed with my proven strategies, practical templates, and the step-by-step guidance you need to make email your most profitable sales channel.

See you course side!

FREQUENT QUESTIONS

Will this work if I’ve never run a BFCM campaign before?

Yes! The course is designed to walk you step by step, even if you’ve never done a Black Friday sale. You’ll get the full framework, calendars, and templates so you can hit the ground running.

Do I need a big email list for this to work?

No, this strategy is built for small to medium-sized ecommerce businesses. Even with a modest list, warming your subscribers and following the framework can deliver huge results.

How long do I get access to the course?

You’ll have access through December 31st, 2025. That gives you everything you need to plan, launch, and finish the season strong, while keeping the strategy fresh and relevant.

What if I sell a non-traditional product or niche?

The framework works across industries -  it’s about building engagement, hype, and conversions. Whether you sell clothing, homewares, or digital products, the same principles apply.

When should I start the strategy?

Ideally, you’ll begin in October to warm up your list and protect deliverability, but the framework works no matter when you start -  you can jump in and apply the strategy from wherever you are in the season.

Do I need to be using Klaviyo?

No, while the course shows examples in Klaviyo, the strategy itself works with any email platform. Whether you use Klaviyo, Omnisend, Mailchimp or something else, you’ll be able to implement it.

Will this work if my list isn’t very engaged?

Yes,  the strategy includes steps to clean, segment and re-engage your list before the sale, so you go into BFCM with your best audience ready to buy.

How much time will it take to set up?

You can move at your own pace, but most people can map out and set up their campaigns in a couple of weeks by following the framework.

Is this right for me if I don’t plan to run a huge discount?

Yes, the strategy includes ways to build compelling offers without racing to the bottom on price, so you can protect your margins and still win big.